Our Philosophy
We're on a mission to create the best food for our pets. When a few friends met for dinner in 2006, little did they know a conversation about feeding their pets would be the beginning of an incredible journey.
Applaws is more than a brand name, it’s a guiding belief which has seen us revolutionize the way people feed their pets in over 50 countries worldwide.
Seeing pets thrive, seeing their eyes sparkle, seeing them be the best they can be – that’s happiness to us. It’s where we started and it’s what we live for each and every day.